Stockwell Elastometrics
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The Elastomerics Blog by Stockwell Elastomerics

Tuesday, August 16, 2005

Listening to my customers

I rolled out the new company name SRC Elastomerics in my first blog entry.

However, during face-to-face meetings with several long standing customers, I heard many questions and comments such as:
'Why eliminate Stockwell?', 'Stockwell is a brand name' .. among other concerns well taken. The feedback was very direct and appreciated.
Listening to customers... always a good idea.

Therefore, we are going the trade as Stockwell Elastomerics, Inc. If you were one of the many contacts who told me to reconsider our company name change; Thank you for your input ! See the announcement letter following...

____________________________________________________________
Stockwell Rubber Company, Inc. is now Stockwell Elastomerics, Inc. August 2005

My great-grandfather founded Stockwell Rubber Company, Inc. 86 years ago as a distributor of mechanical rubber products such as hose, belting and packings made from natural rubber and leather. Although these items have not been in our product line for over two decades and the scope of our business continued to evolve over the years, we retained our original name out of tradition.

Most of products we provide these days are fabricated or molded from specialty elastomers - such as Silicone, Poron® cellular urethane, silicone foams and sponges, electrically conductive and thermally conductive elastomers – materials that were not even conceived of when Stockwell was founded. To more accurately represent our products and capabilities our name will transition to Stockwell Elastomerics, Inc. in August 2005.

Although Stockwell Elastomerics, Inc. provides die cut, custom molded, specialty fabricated, laminated and water jet cut components – I believe we are a materials company. Most of our new customers in the Technology Sector find us when they are trying to fix a gasketing or cushioning application - often demanding applications with environmental or performance conditions that may not be met by a generic rubber material. Elastomer describes these newer, high performance materials better than ‘rubber’ – just as we believe Stockwell Elastomerics, Inc. is a better way of describing us.

Stockwell Elastomerics, Inc. is still privately held, led and managed by yours truly, with the help of many dedicated associates. Let us know how we are doing, and how we can perform even better for you in this fast-paced global economy.

Cordially,


William B. Stockwell
President
wbstockwell@stockwell.com

posted by Bill Stockwell at 6:31 PM